Website Optimization

Website performance will influence your rankings in search engines. In addition to being ranked higher, many website owners report seeing an increase in search engine spider crawling after speeding up their design. Here are some tips to get your website up there in the rankings:

website optimization

website optimization

1. Choose the Right Hosting Plan

Performance services will advise you of the exact response time of your server. I recommend testing the response time of your own website against similar websites.

2. Use a Fast WordPress Theme

Choose a design that has been optimized for desktops, tablets and mobile devices. Search engines favor responsive designs as they ensure all pages have the same URL, however adaptive designs that were created specifically for mobile phones can improve a mobile user’s experience considerably.

3. Monitor Your Plugins

Plugins are one of the biggest causes of WordPress websites being slow. The more plugins you install without research, the more likely you will face performance issues, however the sheer number of plugins you have installed is not the reason a WordPress website can slow down.

Certain plugins are known for causing websites to be slow. There are many reasons for this including bad coding, calls to external servers and persistent calls and updating of your WordPress database. Pay close attention to how much CPU plugins use too.

4. Optimize Your Images for the Web

Images can help break up long pieces of text and can help your articles be shared more frequently on social media services; however they also take up a lot of storage. Therefore, pages that contain many images can take a long time to load.

It is therefore in your best interests to optimize your images for the internet before you upload them to your website. Most photo editing applications, allow you to do this via the “Save for Web” option.

5. Minify and Combine CSS and JavaScript

Each call to your CSS and JavaScript files is an HTTP request. This means that when someone visits your web page, their computer sends a request for a file and then the server sends it back. The more requests there are to your server, the longer it will take for your pages to load.